AMD is shifting gears in the graphics card market. The company plans to focus more on budget-friendly GPUs and AI chips instead of high-end gaming cards. This move means AMD might stop trying to compete with NVIDIA’s top-tier graphics cards.
The new plan involves merging AMD’s gaming and data center graphics into a single platform called “UDNA.” This platform will mainly target AI applications.
AMD’s goal is to sell more affordable graphics cards to gain a bigger slice of the market. They hope this will attract more developers to create software for their cards.
AMD’s decision could shake up the GPU market. Without AMD in the high-end space, NVIDIA might not have much competition for its most powerful cards. This could lead to higher prices and slower innovation in top-tier graphics cards.
But it’s not all bad news. AMD’s focus on cheaper GPUs could mean more affordable options for gamers. The company already does well in this area, so doubling down might lead to even better budget cards.
There’s also a new player entering the game. Intel is working on its next generation of graphics cards, called Battlemage.
These cards might challenge AMD in the budget market and could even take on NVIDIA’s high-end offerings.
Featured Image Credit: Geni, CC BY-SA 4.0, via Wikimedia Commons
